Agenda: Thursday, May 31

LOCATION: Grand Ballroom

Time Session
9:00 - 9:10 a.m.
Sponsored by:

Opening Remarks

Presented by: Kevin Cottam, Ross Video, Director – Global Sports and Live Events

9:10 - 10:05 a.m.
Sponsored by:

Preparing for Launch: How ACC Schools Are Readying Their Facilities and Staffs for the ACC Network

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For many months now, 15 schools in the Atlantic Coast Conference have been investing in equipment, infrastructure, and talent in anticipation of the debut of the ACC Network. While the new media venture will not launch across linear providers until 2019, video departments from across the conference offer an update of their current status, what’s left to accomplish, and what lessons have been learned along the way.
Moderator: Scott Hecht, Syracuse University Athletics, Senior Producer
Rick Bagby
, Clemson University Athletics, Assistant Athletic Director, Video and Technology
Andy Blanton, Georgia Tech Athletic Association, Assistant AD, Video and Broadcast Services
Ken Cleary, University of North Carolina Athletics, Assistant Athletic Director, Go Heels Productions and Creative Services
Chad Lampman, Duke University, Executive Director of Blue Devil Network
Josh Shibler, CTG, VP and Project Executive

10:05 - 10:50 a.m.

Networking Break

10:50 - 11:30 a.m.
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“Mid-Major” Magic: How “Smaller” Video Teams Pave a Road to Video Success

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Schools of all shapes and sizes have seen their athletic departments become media companies within themselves. What technology and strategies are making it possible for those with the smallest budgets and staffs? Key producers, some of which are one-person bands in their athletic department, share how they make it all work.
Moderator: Chris Mycoskie, Southland Conference, Associate Commissioner, Broadcast and New Media
Mike Connell
, Sportzcast, President
Michael Leopardo, Bowling Green State University, Multimedia Production Coordinator
Michelle Manzo, Elon University, Coordinating Producer, Maroon Sports
Richie Murray, Blackbird, Consultant
John Voynovich, Carthage College, Webcasting Coordinator

11:30 - 11:45 a.m.
Sponsored by:

Avid Case Study: Archiving the ACC with Raycom Sports

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A television partner with the Atlantic Coast Conference since 1983, Raycom Sports’ move to a completely digital workflow enabled the digitization of 35 years of ACC history. Join Raycom’s Alex Farmartino as he shares how Raycom brought their history to the present day.
Presenter: Alex Farmartino
, Raycom Sports, Coordinating Producer

11:45 a.m. - 12:30 p.m.
Sponsored by:

The Impact of IP: Why Athletic Departments are Rethinking the Tech Connecting Their Campuses

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Using the public Internet to booth internally connect one’s campus and, in some cases, to distribute content is permeating the live college sports production industry. Athletic departments that are leveraging this tool share how confidence in public IP networks is altering how they view their campuses and discuss what it means for the future of college athletics.
Moderator: Jason Dachman, SVG, Chief Editor
Chris Burgos
, NewTek, Product and Vertical Market Manager – Sports
Imry Halevi
, Harvard University, Director of Multimedia and Production, Department of Athletics
Scott Morse, Lafayette College, Director, Athletics Communications and Promotions
Jose Nevarez, University of Portland, Assistant Athletic Director, Broadcast Operations

12:30 - 1:30 p.m.

Networking Lunch

1:30 - 2:15 p.m.

Home, Sweet Home: The Latest in the Tech and Strategy Behind the Centralized Control Room

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Advancements in technology and the need for creating live content from points all around a college campus have made the centralized control media the preferred method. What’s the latest in technology and philosophy behind this media centers? College athletic department personnel, integrators, and vendors break it all down.
Moderator: Karen Hogan Ketchum, SVG, Senior Editor
Ron Blatz
, Valparaiso University, Broadcast and Streaming Manager
Clint Burges, Lamar University, Director of Video Operations
Michelle Glover, University of Arkansas, Assistant Athletic Director, Broadcast Services
Andy Richardson, Texas A&M University, Assistant Athletic Director, 12th Man Productions
Jared Schatz, Ross Video, VP of Sales, U.S. and Canada

2:15 - 2:30 p.m.
Sponsored by:

Imagen Case Study: Special Delivery: How Auburn University is Delivering More Content and a Better Service for Local News and Beyond

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Auburn University was looking for a simple way to manage and distribute its latest college sports highlights to local and national TV networks as well as providing rapid access to archived content through a secure web portal. Weston Carter, Director of Video Services, Media Systems at Auburn Athletics Department, explains what happened when they chose Imagen to provide more choices and self-serve access to game highlights, interviews, and exclusive behind the scenes footage.
Presenter: Weston Carter, Auburn Athletics Department, Director of Video Services, Media Systems

2:30 - 3:00 p.m.

Facility Case Study: Live From Notre Dame’s Martin Media Center!

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The University of Notre Dame offers a detailed look at their recent control room/media center build out.
Presenter: Mike Bonner, University of Notre Dame, Executive Producer, Live Events

3:00 - 3:45 p.m.

Networking Break

3:45 - 4:30 p.m.

Defining Your Brand: Creative Directors On Taking Content to the Next Level

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As digital and social media has matured, solidifying one’s brand identity has become more critical for college athletic departments. Creative Directors in the field share their strategies for working with marketing departments and using technology to execute a cohesive brand. They also share advice for organizations with smaller budgets and staffs on how they can enhance their own “brand culture.”
Moderator: Brandon Costa, SVG, Director, SVG College
Michael LaPlaca, University of Dayton, Assistant Athletics Director, Multimedia
Mark Majewski, Boston College, Assistant Director, Graphic Design Services
Simit Shah, Georgia Tech Athletic Association, Assistant Athletic Director, Brand and Ideation

4:30 - 5:00 p.m.

Keynote Conversation: Modern Creative Storytelling in Live and Postproduction Sports Environments

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Pete Radovich, CBS Sports, Senior Creative Director
Craig Silver, CBS Sports, Coordinating Producer, College Football

5:15 - 6:30 p.m.

10th Annual SVG/NACDA College Sports Media Awards

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Join us for the 10th edition of our annual celebration of the best in college sports video storytelling. Also, SVG is proud to award the 2018 SVG College Pioneer Award and the 2018 SVG/NACDA Technology Leadership Award.

6:30 - 7:30 p.m.

CSMA Reception

Celebrate all of the winners and nominees from this year’s CSMA ceremony with drinks and hors d’oeuvres.